this is how you win elections. each presidential election we learn something new and try to build on it. just like the obama campaign in michael's article say they built on the article in 2004 when they increased his turnout. and we never saw it coming. this is what you build on. and in their software program in 2008 which was terrible. then they build on that and build this software that worked this time around. >> even mike huckabee couldn't have beaten this guy, huh? >> you tried to get me on this before. i think huckabee would have been a great candidate for us and i think we could have been beat obama because we would have been able to frame the issues differently. >> perhaps more authenticity. >> but thanks for trying. >> i want to hear you say it some day. great journalism. it's the stuff that i eat for breakfast. chip saltsman, happy new year to both you guys. >>> up next, the viral videos that define the political scene that define the political scene this past year. a look back. this is "hardball," the pl